Karess Roman’s expertise is in monitoring and driving brand performance in the marketplace. She is a leading force when formulating brand strategies within the fast-moving consumer packaged goods industry. Karess is a self-motivated creative individual that exhibits an entrepreneurial spirit, engaging with her client’s needs and wants.
- Further developed an emerging brand and launching with a National Distributor in 1 year
- Expanded national distribution for brands with previous minimal sales
- Identified and defined specific strategic business objectives to maximize sales, and enhance profitability
- Developed action plans to address challenges and maximize opportunities
- Managed communications and meeting with clients and distributors/ retailers
- Developed consumer activation plans and managed the execution of emerging brand
- Access and determine client’s individual needs and offer recommendations to help develop yearly promotional plans
- Reconstructed and expanded quarterly sales plans for underperforming brands
- Provided routine brand performance updates which established 3+ years of a satisfied customer
Karess’ experience in working in CPG sets her apart because of her excellent computer skills; Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus excellent verbal and written communication skills. She is a team player able to effectively interact and work with various functional departments. Karess is detail-oriented has passion, energy and drive to work with world-class brands.
Prior to her role with Burst Management, Karess was actively and diligently committed to a career track that would eventually lead to success in life. Counting on Karess to start and finish a project with enthusiasm is evident her long list of Certificates and Awards: Alpha Beta Kappa National Honors Society, IV- Therapy Certification, OHSA Certification, HIPAA Compliance Certified, CPR, and First Aid Certified, State of Florida Notary Public, Recognition for Volunteer Work, Employee of the Month Recognition, President’s Academic Award.
As the mother to a child with special needs, and having an extensive background in the healthcare field, Karess has a genuine empathy towards people from all walks of life. She also understands the importance of maintaining a healthy lifestyle which reflects in her everyday duties working with brands in the Organic and Natural Channels.