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Top 10 Reasons Why You Must Attend Trade Shows In Our Digital Age

2.46 billion people used social networks in 2018 so it makes sense why we would do meetings in the CPG Industry via Skype, Zoom and Join Me. It saves time, energy and unnecessary expense. Steve Jobs, said however, “There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions.”

When Burst Management account managers are making appointments, they work hard to get each client face to face meetings with retailers and distributors. We all believe there is no one better than the entrepreneur or innovator to tell the story and make the most impact at these meetings.

Speaking of face to face meetings. Here is a short cut. Trade Shows.

There are many reasons to find your way again and again to your own company booth. Chris Edwards from Vispronet states that attending trade shows as an exhibitor is extremely important. Here are his top reasons for helping you make your next decision about possibly getting a booth soon.

Why Are Trade Shows Important?
1. Visitor Attendance
2. Research
3. Training
4. Education
5. Return On Investment
6. Brand Expansion
7. Networking
8. Negotiations
9. Establishing A Rapport
10. Sales & Lead Generation

We recommend you pick your trade show battles. Choose one close to home if you are on a budget. Researching the good ones that give you the most bang for your buck is important. Know your product, evaluate the right region and time of year that would be best to attend. This will make it easier to narrow down your networking opportunities and be face to face with more buyers.

In fact, we have a gift for you! We put together a list of 300+ CPG USA Health-Focused Trade Shows, some of our clients favorites. You can search this list by year, category, region, and even state. We can also help you decide which shows might be best for your brand.

If you would like a complimentary copy of this list, just email sheryl@burstmanagement.com and we will send you one out.

Share your booth number with us as well and we will be sure to stop by and say Hello.

Disclaimer: This list is not exhaustive, if you see a trade show missing, please let us know and we will add it.